How to Write a Better Blog and improve your SEO
With over 56 million blog posts published every month on WordPress sites alone this year (Brandwatch, 2016), the once simple task of writing regular fresh content ‘to keep Google happy’ has now become more of an art form.
Google’s ever-evolving algorithms that are applied to assess a website’s credibility form the basis upon which we determine best blog writing practice. Here we share a few tips on how to update your blog writing style to help boost your company’s Search Engine Optimization (SEO); i.e. the process of maximizing the number of visitors to your website by increasing your organic search engine results page rankings.
#1 Blog Keywords and Readability:
Firstly, choose one or two keywords as the main focus for your blog. Think about what users would type into ‘Search’ when looking for an article such as yours. The next step is to use these keywords thoughtfully throughout your copy, but in a way that appears natural and reads well. Gone are the days of ‘keyword stuffing’ – a practice where keywords are jam packed into website copy to improve the page’s natural search ranking. This practice has long since been frowned upon by Google and could actually hurt your rankings if identified.
#2: Use Headings and Subheadings in your Blog
Google uses headings and subheadings to grasp the meaning of a long blog post. From a readability perspective, headings and subheadings create visual breathing space for the reader and from an SEO perspective, they should also contain your keywords, in order for the search engine spider to immediately establish the relevancy of your blog content. Additionally, you can look at adding an SEO plugin to your website such as Yoast which will help you to edit other important text such as your meta-description and blog post url, using the same keyword focus.
#3 Optimise your Blog Images
Blog posts should always use images to help explain the content within the post. However, throwing a few pretty photos or infograms in between your paragraphs is not enough. Your images should always contain alt-text, which is the word or phrase that can be inserted as an attribute in the HTML of your website so that the search engine spiders can easily identify what the image is about, as they are unable to ‘see’ images as humans do.