Media Training: Top 10 tips for speaking on camera

written by Lucie Osman on November 12, 2014 in Blog with no comments

Being on TV is a great way to promote your business objectives and achieve national exposure. However, for most people it is also a daunting experience and without careful preparation, a press opportunity may quickly turn into a media disaster with the potential to cause reputational damage to your business.

In order to minimise risk and increase your chances of a being booked again, please see below VSC’s top 10 tips for speaking on camera:

1)      Preparation:  think carefully about the message you want to convey and concentrate on three points you want to get across. You will be surprised at how quickly time passes on camera and anything in addition to those points will be a bonus.

2)      Presentation: dress conservatively and comfortably and bring an extra pair of clothes in case you spill your coffee beforehand!

3)      Punctuality:  give yourself plenty of time to get to the studio. Hair and makeup can take over half an hour and it is good to relax, get used to the environment and go through your notes before the interview starts.

4)      Body language: watch your facial expressions and hand movements as they are easily picked up on camera and excessive movements can be very distracting.  Think beforehand about where you are going to place your hands.

5)      Posture: sit up / stand straight as it conveys your energy and enthusiasm and a poor posture can portray a lack of interest.

6)      Confidence:  although difficult, try to keep calm so that you can get your message across clearly.  Take a deep breath before you start and try to keep your breathing steady throughout.

7)      Be natural: talk to the camera as though you are talking to your best friend, as it will reflect who you are and it is what people expect

8)      Remove distractions:  turn off your mobile, make sure your pockets are empty, don’t hold a pen and stay away from chairs that swivel and rock

9)      Soundbites – use stories and anecdotes to help tell your story in short soundbites. It will help conversational flow

10)  Media Training: there is no substitute for media training from a professional team and if you are serious about raising your public profile, it is a good investment.